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SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to yo...

Episodes

20 of 148 episodes

Growing with Integrations

On this episode, Krish Ramineni , CEO at Fireflies.ai , gives his perspective on building product partnerships through integrations as a key...

00:24:25Sep 12, 2023

Keys to Competing Yet Collaborating With Fellow ISVs

On this episode, Pravin Arokyaraj , Director of Strategic Partnerships at Zoho Corporation , shares his perspectives on navigating partnersh...

00:25:07Sep 7, 2023

How SaaS Companies Drove Us Insane as a Channel Partner

On this episode, Sudhir Nambiar , Co-Founder and CEO of xAmplify , talks about the prevailing discussions on effective partner programs and...

00:23:07Sep 5, 2023

7 Years Into Building a Partner Strategy: Check-in and Lessons Learned

On this episode, George Kyriakis , Sr. Director Business Development and Partnerships at FreshBooks , talks about his experience in partners...

00:24:51Aug 31, 2023

Aligning With Leadership

On this episode, Bill Lipsin , Managing Partner at The Brody Group, explains the importance of aligning with leadership. He dives into the c...

00:25:25Aug 29, 2023

How To Attract Partners to Your Program

On this episode, Nikunj Sanghvi , VP, Alliances and Business Development at Caspio , a leading low-code development platform for online data...

00:23:37Aug 24, 2023

Case Study: How G2 Partners With Marketplaces

On this episode, Christine Li , VP of Partnerships and Enablement at G2 , discusses the importance of reviews and social proof in the softwa...

00:24:02Aug 22, 2023

Selling SaaS to SMBs — What's Working Now?

On this episode, Stu Richards , CEO at Bredin , shares valuable insights on selling SaaS solutions to SMBs. He and his team conducted a surv...

00:12:24Aug 17, 2023

Building an Ecosystem Marketplace

On this episode, Sue Fernand , Sr. Director of Business Development and Alliances at 8x8 , talks about building an ecosystem marketplace. Ta...

00:26:53Aug 15, 2023

Why (and How) To Build a B2B Affiliate Marketing Program

On this episode, Matt Moore , Associate Manager of Product Marketing at impact.com , hosts a discussion on B2B affiliate marketing with gues...

00:47:24Aug 10, 2023

The Partner Napkin

On this episode, Sunir Shah , CEO at AppBind and President of Cloud Software Association , discusses high-impact partnerships and the import...

00:22:04Aug 8, 2023

How To Build an Ecosystem Business Model

On this episode, Kenny Browne , Founder and CEO of Partner Fleet , gives a masterclass on building an ecosystem business model. To boost rev...

00:30:07Aug 3, 2023

Would You Benefit From the HubSpot Startup Partnership Program?

⁠Kelsey Gernert Aina , Principal Head of Startup Growth and Partnerships-Americas at HubSpot , joins this episode to talk about the startup...

00:30:42Aug 1, 2023

The ABCs of Technology Partner Management

On this episode, Rachel Collie , Director, Technology Partnerships and App Marketplace at Unanet , hosts a MasterClass on the ABCs of techno...

00:28:59Jul 11, 2023

Tech Integration Marketplaces

On this episode, Sue Fernand , Sr. Director of Business Development and Alliances at 8x8 , and Ashi Aber , Head of Technology Partnerships a...

00:50:29Jun 27, 2023

What Sort of Partners and Partner Leaders Do Saas Companies Really Need?

On this episode, Rob Spee , SVP, Global Channel and Alliances at BeyondTrust , a worldwide leader in privileged access management, is joined...

00:43:24Jun 20, 2023

Putting the Partner Experience at the Center

On this episode, Kelly Sarabyn and Desmond Russell join us to discuss the partner journey and experience. Kelly is the Platform Ecosystem Ad...

00:52:18May 30, 2023

Growing Partnerships Through Integrations

On this episode, Mark Brigman , CEO at PARTNERNOMICS , and Brian Hattaway , Founder & Innovation Leader at IOLITE Solutions and Owner of Pro...

00:32:57Apr 25, 2023

Building an App Marketplace and Why It Matters

On this episode, Cody Sunkel , Co-Founder & VP of Growth at Partner Fleet — a platform that powers partner marketplaces — and Katy Spalding...

00:51:08Apr 3, 2023

Strategies for Partnering With Cloud Providers

On this episode, Andrew Porter , Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni , Senior Director — Cloud Sales at Hazel...

00:43:25Feb 28, 2023