Picking Pricing

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks. Key Takeaways 00:11 – The pricing experiments over the years 10:48 – Why 37signals avoids enterprise deals 18:05 – How Basecamp’s pricing style differs from HEY’s 25:12 – Avoiding gimmicks and overthinking 31:03 – Fizzy’s pricing model Links and Resources Fizzy is a modern spin on kanban. Try it for free at fizzy.do Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

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Picking Pricing is an episode from Rework by 37signals.

This episode is 35:12 long.

This episode was published on Dec 3, 2025.

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