AI Revisited - part 2

Following up on an earlier conversation about AI , this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates. Key Takeaways 00:12 – Putting AI tools to work 06:42 – Using AI to reclaim time, not replace thinking 12:19 – Where 37signals sees thoughtful implementation fitting in 17:16 – Why rushing adoption can backfire 18:25 – The ongoing debate from the customer perspective 21:45 – Why workforce changes aren’t always tied to automation 25:40 – Human interaction still matters Links and Resources The owner's word weighs a ton by Jason Fried on Signal v. Noise Fizzy is a modern spin on kanban. Try it for free at fizzy.do Record a video question for the podcast Sign up for a 30-day free trial at Basecamp.com Books by 37signals HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

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AI Revisited - part 2 is an episode from Rework by 37signals.

This episode is 28:01 long.

This episode was published on Mar 4, 2026.

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