Built on Intuition

Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward. Key Takeaways 00:11 – Letting your gut guide decisions 03:54 – Strengthening instincts through real choices 05:08 – Sometimes the best move is simply to build it 07:49 – Breaking free from analysis paralysis 15:02 – Real products bring real feedback 17:11 – Learning to trust your own judgment 18:26 – Welcoming feedback instead of fearing it Links and Resources Fizzy is a modern spin on kanban. Try it for free at fizzy.do Record a video question for the podcast Sign up for a 30-day free trial at Basecamp.com Books by 37signals HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

You can listen to Built on Intuition online on Radio and Podcast. Open the player on this page to stream the available audio.

Built on Intuition is an episode from Rework by 37signals.

This episode is 29:10 long.

This episode was published on Mar 11, 2026.

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