Launch day — a little logistics, a lot of luck

Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms. Key Takeaways 00:00 – Introduction 00:10 – How Fizzy’s launch came together 02:17 – Choosing what really needs to ship in V1 08:51 – The downside of announcing dates too far ahead 12:33 – How algorithms have reshaped marketing 23:37 – Building buzz through word of mouth 30:00 – It all comes down to building a solid product Links and Resources Fizzy is a modern spin on kanban. Try it for free at fizzy.do Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

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Launch day — a little logistics, a lot of luck is an episode from Rework by 37signals.

This episode is 31:27 long.

This episode was published on Jan 7, 2026.

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