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Radio and PodcastLive Radio & PodcastsMost professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business. The post Demystifyin...
Demystifying Case Studies: Why Most Firms Get Them Wrong is an episode from Rattle & Pedal by Jason Mlicki & Jeff McKay. Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain...
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Published Jul 17, 2026, 39:16 long, audio available.
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