Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones
How do you build a marketing team for the AI era? Stitch VP of Marketing Bri Jones shares how a lean team, business context, generalists, an...
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Rattle & Pedal
Jason Mlicki and Jeff McKay discuss growth and marketing in professional services firms.
Episodes
20 of 252 episodesThe Future of the Marketing Organization: What Should Firms Build Now?
What should the marketing organization of 2030 look like? Jeff and Jason launch a research series exploring how AI, talent, client experienc...
Why Every Professional Services Firm Needs a Better Story with Stephen Steers
Why do some firms stand out while others blend into the crowd? Stephen Steers joins us to explore how storytelling builds trust, differentia...
Selling Belief with Mat Zucker from Prophet
In an AI-driven world, expertise alone isn’t enough. Jeff, Jason, and Mat Zucker explore why professional services firms must move beyond tr...
Demystifying Case Studies: Why Most Firms Get Them Wrong
Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories...
Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost
Can professional services firms move beyond time-and-materials pricing? Jeff, Jason, and guests Lori Williams and Kirsten Prost discuss what...
How Should Professional Services Firms Invest Their Marketing Budget?
How much should a professional services firm spend on marketing? The answer isn’t a benchmark. Jeff and Jason explore how growth goals, firm...
Are Personal Brands Killing Firm Brands?
Are personal brands helping or hurting professional services firms? We explore how firms can balance expert visibility with long-term brand...
Identifying and Developing Your Next Experts
How do firms survive beyond the founder? Jeff and Jason discuss how to identify, develop, and scale the next generation of visible experts a...
Distinct Points of View: What the Best Firms Get Right
What separates firms that win from those that blend in? A distinct point of view. We break down how leading firms use it to shape markets, c...
Why Some Professional Services Firms Scale—and Others Don’t
What separates firms that scale from those that simply grow? We explore focus, insight, and the structural decisions required to build a sca...
Why Most Professional Services Firms Don’t Scale
Most firms grow by adding people. Few truly scale. We break down the difference and why your business model—not your ambition—determines whe...
Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next
How should professional services firms decide where to expand next? This episode explores the “where to play” paradox and the strategic crit...
From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon
What separates thought leadership from revenue-generating insight? Matt Dixon explains how to build and scale commercial insight in professi...
Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era
Seven clear-eyed predictions on how AI is reshaping professional services—and what firm leaders need to do now to protect relevance, reputat...
A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvent...
The Most Overrated Marketing Metrics, And What You Should Measure Instead
Most firms track the wrong marketing metrics. Jeff and Jason break down what’s overrated, what actually drives growth, and how CEOs should r...
Resurgence of Media Relations in the AI Era with Offleash PR
As AI changes how buyers find and trust firms, Robin Bulanti and Kelly Indrieri from Offleash PR explain why media relations is once again a...
The Winning Elements of Distinct and Valuable Thought Leadership
Jeff and Jason unpack what separates outstanding thought leadership from content—and how to create ideas that shape markets, not just conver...
Capturing Value in the AI Agent Era: How Firms Can Compete and Win
We break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, prote...