35 - How to PE Takeover-Proof Your Channel Program - David Sherman

Let us know what you think of the podcast. How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program? Sometimes, channel partner programs get the axe when a PE firm takes over. In today’s episode, we’ll: explore this issue, investigate the underlying reasons, and discuss strategies to protect your channel program from being eliminated during a PE takeover. Chapter markers: (01:02) Guest Intro: David Sherman (04:09) How a PE firm’s takeover typically impacts a company's channel partner program (07:42) Common reasons investment firms cancel or restructure a partner program (08:47) Performance metrics evaluated by private equity firms (09:40) What metrics should PEs really be analyzing? (12:09) How important is it for private equity to enhance the partner program (14:26) Potential risks of canceling a channel program could bring to customer relationships? (15:58) PEs that keep the partner program post-takeover - maintenance strategy for them? (17:11) Most important aspects of partner management to you that can help a channel chief prove out the channel program to the PE (22:11) What can typically go wrong with channel program with M&A as opposed to private equity takeover This production is brought to you by Magentrix ✨💜 Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝 If you haven't already, please like 👍 &

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35 - How to PE Takeover-Proof Your Channel Program - David Sherman is an episode from Partner Relationship Management (PRM): The Ultimate Channel Sales Podcast by Magentrix.

This episode is 26:31 long.

This episode was published on Jun 12, 2024.

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