34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen

Let us know what you think of the podcast. Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience. So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader, a fractional channel chief offers their seasoned expertise to multiple companies, but only for a fraction of their time. This approach allows businesses to benefit from top-tier channel knowledge and experience without the full-time investment. It's a perfect solution for companies looking to dip their toes into the channel waters or needing to revamp their existing channel strategies. (See here for the video version of this episode ) (01:02) Guest intro: Kameron Olsen (01:47) Highlights in your career in the channel thus far (04:29) How hiring a fractional channel chief differs from in-house + shortage of the role (06:01) Typical responsibilities and scope of work for a fractional channel chief (08:06) Most enjoyable part about the role of a fractional channel chief (09:15) Potential conflicts of interest or competing priorities channel chiefs may have to navigate when working with multiple clients (09:52) When is it more advantageous for a company to hire fractional channel chief vs. in-house employee? (11:58) Being thrown into a channel role for the first time & how to figure it out (14:04) The disillusion of hiring an inexperienced channel manager that you don't provide training to (14:54) Advice for companies that want to hire a fractional channel chief for the first time + steps to take (17:08) Steps for suppliers to ensure successful partnerships (18:10) Partner management tech stack recommendations to vendors (20:03) Customized recommendations partner management tech stack for each vendor (22:50) How to keep track of the partner experience aspect & increase likelihood of partner engagement & what mature partner programs might do (25:53) Do fractional channel chiefs have deeper insights than in-house channel chiefs? (27:20) Tips for organizations to nurture successful partnerships (28:56) How the role of a fractional channel chief may evolve (will there be a shortage?) This production is brought to you by Magentrix ✨💜 Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝 If you haven't already, please like 👍 &

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34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen is an episode from Partner Relationship Management (PRM): The Ultimate Channel Sales Podcast by Magentrix.

This episode is 31:39 long.

This episode was published on Apr 24, 2024.

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