Technology

Partner Relationship Management (PRM): The Ultimate Channel Sales Podcast

Magentrix

Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem pa...

Episodes

20 of 37 episodes

36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April

Let us know what you think of the podcast. Carolyn April discusses: the state of the IT channel, research availability, the impact of AI, th...

44:49Jul 24, 2024

35 - How to PE Takeover-Proof Your Channel Program - David Sherman

Let us know what you think of the podcast. How does a private equity firm’s takeover typically impact a company's strategic direction a...

26:31Jun 12, 2024

34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen

Let us know what you think of the podcast. Have you ever heard of a fractional channel chief? This is a concept that's shaking up the i...

31:39Apr 24, 2024

33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren

Let us know what you think of the podcast. How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical...

30:31Mar 21, 2024

32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience

Let us know what you think of the podcast. Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a pa...

38:36Feb 1, 2024

31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione

Let us know what you think of the podcast. We dissect the past year's partnership trends and forecast what's on the horizon for 20...

43:13Dec 28, 2023

30 - The Importance of C-Level Support for the Success of Channel Partner Programs - Paul Banco

Let us know what you think of the podcast. Paul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experien...

28:46Nov 13, 2023

29 - Structuring Partner Programs as an Entrepreneurial Pursuit: A Dissertation by Dorian R Kominek

Let us know what you think of the podcast. Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of...

33:30Oct 26, 2023

28 - Ultimate Guide to Partnering with Vince Menzione, Rob Spee

Let us know what you think of the podcast. Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynam...

38:21Oct 18, 2023

27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership Leaders

Let us know what you think of the podcast. Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest r...

34:15Aug 3, 2023

26 - Creating Exceptional Partner Experiences (PX): The Key to Partner Ecosystem Growth - Lindsey Traub

Let us know what you think of the podcast. It's not enough to just have partners – understanding them and tailoring the experience to t...

27:32Jul 13, 2023

25 - Partner Ecosystems: Fueled by Hyperscalers, Sold in Marketplaces, Delivered via the Channel - Rob Spee, Vince Menzione

Let us know what you think of the podcast. Today’s partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through th...

35:30Jun 29, 2023

24 - 5 Uncomfortable Truths About Channel Management & How You Can Confront Them - Barb Huelskamp

Let us know what you think of the podcast. Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortab...

35:36Jun 12, 2023

23 - Partner Marketing: Tips, Advice & Strategies to Stand Out - Ben Wright, PartnerFuel

Let us know what you think of the podcast. In this episode, we will explore the key benefits and strategies of partner marketing, and provid...

29:57May 4, 2023

22 - Live: The State of Partner Engagement and Partner Portals in 2023 & Beyond - Rob Rebholz, Aaron Howerton, Paul Bird

Let us know what you think of the podcast. The current state and future of partner portals (do we even need them?) Partner engagement challe...

60:02Apr 17, 2023

21 - How to Align Channel Sales with Your Direct Sales, Darren Bibby

Let us know what you think of the podcast. Aligning your channel sales team with your direct sales team can be a great way to maximize your...

30:29Mar 15, 2023

20 - The Effects of Hyperscaler Marketplaces on Channel Sales & Partner Ecosystems

Let us know what you think of the podcast. Hyperscaler marketplaces are having a significant impact on channel sales. By providing customers...

31:23Mar 2, 2023

19- We asked MSPs: What Are Channel Chiefs Getting Wrong? - Tim Conkle, Jason Dittmann

Let us know what you think of the podcast. Take a listen to the latest episode of the Ultimate Channel Sales Podcast and hear two MSPs share...

45:27Feb 16, 2023

18 - Partner Ecosystems: Trends, Predictions & 2023 Forecast with Jay McBain

Let us know what you think of the podcast. In today’s episode, we’re bringing on a world-renowned professional who has been a long-standing...

36:26Feb 2, 2023

17 - 3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions

Let us know what you think of the podcast. We’ve brought together three hosts from three different podcasts in the partnerships space to rev...

48:18Jan 17, 2023