027. Productive Creativity with Pete Sena

Introduction Pete Sena ( @petesena ) is the founder, CEO, and CCO of Digital Surgeons , a design, branding, and digital marketing consultancy Pete explains his responsibilities as Chief Creative Officer The intersection of creativity and productivity Create / Produce vs. Creativity / Productivity The seesaw of effectiveness and efficiency Creativity is born from curiosity Productivity is how people are a pro at their craft Critical thinking is important for becoming great creatives Being " Creatively productive " "Creativity is just connecting things." -Steve Jobs "My powers are ordinary. Only my application brings me success." -Isaac Newton Understanding shortcuts Repetitive vs. Unique Managing creative duties and other responsibilities How productivity differs in a CEO and a CCO role “Labels are important but be careful how they define and limit you” Set a vision Remove obstacles Methods for giving all roles the attention they need Mitigating affronts to productivity in different roles Tips for managing creative people Stop managing creative people! Understand their motivations and enable them Servant leadership Daniel Pink’s Drive : three intrinsic motivators Problems that are unique to creative teams and their work Pete's advice for a new manager of a creative team Dividing work up in a creative team Find out why work is important to the team and client Translating the needs and wants of the client Look at team members, project requirements, brands, rules, etc. Logistical planning meetings for dividing tasks and ensuring consistent messaging Create concepts to review Find opportunities for people to collaborate Cultivating a creative skill Critical thinking is clearly listening to the intention of the person who is saying or writing something Design thinking exercises Combine uncommon things (three columns exercise) Idea discussion > brainstorming Keep using it. If you’re not, then the skill will diminish. Outside of work: make a vision board, mash sources from media (e.g. magazines) Improving a creative skill over lunch breaks Why do you want to start that creative thing? (5 why’s) If there are multiple answers, split them up and explore them Elon Musk's first-principles thinking Use existing tools, read, and watch others Micro progress and the power of getting started , a James Clear interview Make a game out of it Other ways someone can grow a creative skill The importance of motivation, inspiration, technique, gumption, and experience Knowing where to focus your energy when developing a skill Related links Digital Surgeons Warren Berger’s Three-Part Method for More Creativity on Farnam Street Pete Sena blogs about productivity on Medium Bird by Bird by Anne Lamott for better writing Write Dumb: Writing Better By Thinking Less by James Dowd Related episodes 017. Atomic Habits by James Clear - Part 1 018. Atomic Habits by James Clear - Part 2 ★ Support this podcast on Patreon ★

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027. Productive Creativity with Pete Sena is an episode from OK Productive by leo@okproductive.com.

This episode is 45:18 long.

This episode was published on Aug 18, 2019.

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