025. Productive Podcasting

Introduction Leo recently presented and wrote about getting started with podcasting Leo's motivation for taking a holistic look at what it takes to create, publish, and promote a podcast The overall process Our overall publishing process, from brainstorming to recording, to promoting If you're considering starting a podcast, we recommend that you have two of audience, motivation, and purpose before moving forward Schedule and format What our recording schedule looks like and how regularly we record How we get ready to talk about something in the days before we record We get very specific about our format Here are the "before" notes for this episode Research what your audience wants to know, not just what you want to share Ideas for podcast structure: Answer the 5 Ws Share a chronological story Present a "thesis" Hardware, software, and doing things the hard way We use Skype to record online Erik uses Audacity and a gaming headset to record his audio Leo uses Garage Band and ATR-2100 (with this combo) What Leo learned by editing episodes himself prepared us for asking Julien Borrelli to edit for us Just Fucking Ship by Amy Hoy is a great book to help decide what's worth making yourself and what's worth asking someone else to prepare For album art, Erik takes pics with his iPhone 6s Plus, arranges in Canva , and merges into video clips with FFmpeg Here's an example of how we use FFmpeg to make video clips from an MP3 and photo: ffmpeg -r 1 -loop 1 -i 023.okproductive/images/instagram.png -i okproductive-23-quote1.mp3 -acodec copy -r 1 -shortest -vf scale=720:720 023.okproductive/clips/1-instagram.mp4 Publishing and promoting When everything’s edited and ready to go, here's what we do: Upload MP3 to transistor Fill in title, description, and clean up notes Use Buffer to queue up social media, one week at a time, saving all text in a Google Sheet Write down new or changed schedule and processes in a Google Doc What we do to announce a new episode, drum up interest, and share what we’re creating Let's do this again What Leo has learned by considering how we've changed since starting the podcast In another year, we'd expect to have better equipment and perhaps start putting more money into social media We'll definitely revisit our process in another year or two to see what's changed! ★ Support this podcast on Patreon ★

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025. Productive Podcasting is an episode from OK Productive by leo@okproductive.com.

This episode is 34:04 long.

This episode was published on Jul 21, 2019.

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