Episode 98: Strategy In The Age Of Media Crisis

Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble CMO Marc Pritchard caused a sensation when he called on digital media providers to become transparent in the face of "crappy advertising accompanied by even crappier viewing experiences". Major advertisers, including the UK government, the Guardian and Havas have frozen all Google and YouTube advertising in the UK. What on earth is happening, how did we get here, and what is a digital strategist to do in this environment?

You can listen to Episode 98: Strategy In The Age Of Media Crisis online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 98: Strategy In The Age Of Media Crisis is an episode from Octopus Digital Strategy by Nasser Sahlool.

This episode is 06:27 long.

This episode was published on Mar 19, 2017.

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