Episode 100: The Truths We Hold To Be Self Evident

Being a strategist is about delivering outcomes predicated on understanding and driving human behaviours and actions. It is about understanding who your audience is, how they think, what they want, and delivering a message that motivates them to take the actions you want. Yes, in order to do so, you need to understand how to align and manipulate digital tools to deliver the right experience to the right person at the right time. But at the heart of this is an understanding of people in all our glorious messiness.

You can listen to Episode 100: The Truths We Hold To Be Self Evident online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 100: The Truths We Hold To Be Self Evident is an episode from Octopus Digital Strategy by Nasser Sahlool.

This episode is 09:47 long.

This episode was published on Apr 1, 2017.

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