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Welcome to the Octopus Digital Strategy Podcast. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their car...
"What is that feeling when you're driving away from people and they recede on the plain till you see their specks dispersing? – it's the too...
Why do people buy? They believe that what you are selling is going to fulfill their need. And that's the key word...believe. For them to bel...
We have previously discussed the emerging opportunities and threats presented by automation and artificial intelligence. Make no mistake, th...
You sit in the eye of the storm, pulled in a hundred different directions. How do you stay focused on the right outcomes? How do you turn th...
Being a strategist is about delivering outcomes predicated on understanding and driving human behaviours and actions. It is about understand...
Consensus can be a dirty word. It implies compromise. Compromise invites committee thinking. And committee thinking is associated with safe...
Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble...
The Ancient Greeks wrote that you should know thyself. But self awareness is a seemingly rare trait. We rush to talk, to get our opinion acr...
Overlooked, sidelined and dismissed, soft skills are considered less important than hard technical skills and experience. But as you grow yo...
When you're in the middle of the scrum, with a thousand requests coming at you at the same time, how do you prioritize? How do you deliver t...
The strategist sits at the heart of the organization; is it any wonder your colleagues look to you for leadership? What are the traits that...
It's a nebulous and subjective thing. Who decides what great work looks like, and why? What's more, we aren't creative directors. We are dig...
Bringing order to chaos. Simplicity to complexity. Vision to practicality. The strategist is there to align stakeholders, solve problems and...
The spoken word. It connects in ways that the written does not. Maybe that is why the podcast, an old delivery platform that many thought wa...
You have an aggressive annual objective. You need an innovative strategy to achieve it. But each week you take on developing your strategy r...
'If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to l...
Strategy is not about immediate impact, but rather about long term achievement of ambitious objectives. It doesn't constantly change; if it...
"I cannot teach anybody anything, I can only make them think". This quote from Socrates, articulated over 2,000 years ago, sits at the heart...
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe". Abraham Lincoln served as the 16th President of...
Artificial intelligence. Machine learning. Cognitive computing. The robots are coming, and they are going to have a profound impact on our i...
Bill Clinton once famously said 'I feel your pain'. Not 'I understand' or 'I see', but 'I feel'. Empathy. It's the difference between being...
'If you are irritated by every rub, how will your mirror be polished?' Jalal al-Din Muhammad Rumi was a 13th Century poet, scholar and Sufi...
In 1997, Apple unveiled its 'Think Different' campaign, marking its re-emergence as a powerhouse in the industry. The idea of being differen...
How do you figure out a path if you don't know the destination? What about if you have no idea about the resources at your disposal to get t...
Anxiety. Despair. Paralysis. Rapid and dramatic change can be dizzying and debilitating. But it need not be. If we prepare ourselves appropr...
It's a common problem in digital marketing. We jump straight to execution without first developing the strategy. For many that work in this...
Too often, when we think of our work in digital marketing, we consider it purely through the lens of the technology we are working with. In...
Some weeks it feels like all we do is fight fires. This can be exhausting and demoralizing. But worse that that, it can serve to cause us to...
In 1633, Galileo Galilei was convicted of and imprisoned for heresy by the Roman Inquisition for arguing that the planets revolve around the...
To be called Machiavellian is to be considered unscrupulous, immoral and deceitful. This is a man that wrote that 'since love and fear can h...
Independent. Contrarian. Brilliant. Difficult. Nimble. Aloof. The digital strategist may be a multi-disciplinary octopus, but in our everyda...
Matteo is the Senior Officer of Digital Communications and Audience Engagement at the International Planned Parenthood Federation/Western He...
Finding the right digital strategist to join your team is hard. Not only are you hiring in a competitive marketplace, it is incredibly diffi...
You've had a bad day. Your project isn't delivering. Your colleagues are grumpy. The client is being unreasonable. Your manager is disintere...
It's the most common complaint about digital strategists. We swoop in, ask some questions, dictate direction and then leave it to others to...
You're halfway through your presentation and you feel good. Your audience is receptive, their body language positive and engaged. All except...
Our parents graduated, entered the workforce in their twenties, and stayed with the same organization, often in a similar field for the enti...
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for eve...
General Douglas MacArthur once famously said that 'old soldiers never die; they just fade away'. Is it time for the digital strategist to ju...
"The art of war is simple enough. Find out where your enemy is. Get at him as soon as you can. Strike him as hard as you can, and keep movin...
"But I don't want to go among mad people," Alice remarked. "Oh, you can't help that," said the Cat: "we're all mad here. I'm mad. You're mad...
In his book, Blink, The Power of Thinking Without Thinking, Malcolm Gladwell argues that spontaneous decisions are as good as, or even bette...
Ours is a competitive and complex industry. To stay ahead of the pace, indeed, to set the pace, we need to constantly learn, constantly thin...
Whether moving into a strategic role, or to the next role as a strategist, you will have to navigate a number of interviews. In any given mo...
Closing the barn door after the horse has bolted. Buying fire insurance while your house is burning. Googling 'how to move to Canada' after...
The idea of being the lone wolf is an attractive one for the strategist. As generalists whose skills are in high demand, it is easy to feel...
'You have power over your mind - not outside events. Realize this, and you will find strength'. Almost 2,000 years ago, the Roman emperor Ma...
'I didn't have time to write a short letter, so I wrote a long one instead'. Mark Twain would have been writing about digital practitioners...
'The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same tim...
Writing in Quartz, Kevin Delaney recently stated that he doesn't "think anyone should have the word strategy in their job title". Needless t...