Episode 104: Time To Say Goodbye
"What is that feeling when you're driving away from people and they recede on the plain till you see their specks dispersing? – it's the too...
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Octopus Digital Strategy
Welcome to the Octopus Digital Strategy Podcast. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their car...
Episodes
20 of 100 episodes
Episode 103: Keeping It Real
Why do people buy? They believe that what you are selling is going to fulfill their need. And that's the key word...believe. For them to bel...
Episode 102: The Digital Strategist As Integrator
We have previously discussed the emerging opportunities and threats presented by automation and artificial intelligence. Make no mistake, th...
Episode 101: The Client Advocate
You sit in the eye of the storm, pulled in a hundred different directions. How do you stay focused on the right outcomes? How do you turn th...
Episode 100: The Truths We Hold To Be Self Evident
Being a strategist is about delivering outcomes predicated on understanding and driving human behaviours and actions. It is about understand...
Episode 99: Building Consensus
Consensus can be a dirty word. It implies compromise. Compromise invites committee thinking. And committee thinking is associated with safe...
Episode 98: Strategy In The Age Of Media Crisis
Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble...
Episode 97: Self Awareness Is A Beautiful Thing
The Ancient Greeks wrote that you should know thyself. But self awareness is a seemingly rare trait. We rush to talk, to get our opinion acr...
Episode 96: Why Are Soft Skills So Hard?
Overlooked, sidelined and dismissed, soft skills are considered less important than hard technical skills and experience. But as you grow yo...
Episode 95: The Things Left Undone
When you're in the middle of the scrum, with a thousand requests coming at you at the same time, how do you prioritize? How do you deliver t...
Episode 94: Leading As A Digital Strategist
The strategist sits at the heart of the organization; is it any wonder your colleagues look to you for leadership? What are the traits that...
Episode 93: The Work
It's a nebulous and subjective thing. Who decides what great work looks like, and why? What's more, we aren't creative directors. We are dig...
Episode 92: Digital Strategic Frameworks
Bringing order to chaos. Simplicity to complexity. Vision to practicality. The strategist is there to align stakeholders, solve problems and...
Episode 91: A Great Story Well Told
The spoken word. It connects in ways that the written does not. Maybe that is why the podcast, an old delivery platform that many thought wa...
Episode 90: The Need For Speed
You have an aggressive annual objective. You need an innovative strategy to achieve it. But each week you take on developing your strategy r...
Episode 89: The Digital Strategist As Visionary
'If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to l...
Episode 88: The Long And Winding Road
Strategy is not about immediate impact, but rather about long term achievement of ambitious objectives. It doesn't constantly change; if it...
Episode 87: Challenge Everything
"I cannot teach anybody anything, I can only make them think". This quote from Socrates, articulated over 2,000 years ago, sits at the heart...
Episode 86: Team Of Rivals
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe". Abraham Lincoln served as the 16th President of...
Episode 85: I, Robot
Artificial intelligence. Machine learning. Cognitive computing. The robots are coming, and they are going to have a profound impact on our i...