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Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel ignored. To solve this problem (and many more), Will Guidara turned to behavioural s...
About This Episode
Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant is an episode from Nudge - Marketing Science Podcast by Phill Agnew. Most restaurants have a major problem. Paying the bill. Give the bill too early, and the custo...
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Published Mar 30, 2026, 28:46 long, audio available.
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