56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field. About the speakers: Christian Holst (Co-founder & Research Director, Baymard Institute) Jamie Holst (Co-founder & CTO, Baymard Institute) Kate Moran (VP, NN/G) Links Referenced in the Episode: Try UX Ray for Free: Read their article on AI accuracy: Related NN/G Courses: Accelerating Research with AI AI for Design Workflows Designing AI Experiences AI Product Strategy Check out ALL of our courses at nngroup.com/learning Related NN/G Articles: AI Hallucinations: What Designers Need to Know AI-Powered Tools for UX Research: Issues and Limitations AI as a UX Assistant AI Chatbots Discourage Error Checking

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56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute) is an episode from NN/g UX Podcast by Nielsen Norman Group.

This episode is 01:05:48 long.

This episode was published on Dec 19, 2025.

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