55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one. Connect with Ned Dwyer: LinkedIn Learn more about Great Question

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55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question) is an episode from NN/g UX Podcast by Nielsen Norman Group.

This episode is 00:37:55 long.

This episode was published on Dec 1, 2025.

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