54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)

In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He discusses the importance of designing for the individual within vast systems, and how storytelling, risk-taking, and honoring human experiences can lead to more meaningful and scalable design solutions. About the speaker: JayDutta.com | LinkedIn DesignUp Conference (Bangalore, India - Nov 3-5, 2025 ): Related NN/G Course: Global UX: Designing and Leading Across Cultures (full-day & half-day courses) Related Free NN/G Articles: ‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences (free article) Modify Your Design for Global Audiences: Crosscultural UX Design (free article) Imagery Helps International Shoppers Navigate Ecommerce Sites (free article)

You can listen to 54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank) online on Radio and Podcast. Open the player on this page to stream the available audio.

54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank) is an episode from NN/g UX Podcast by Nielsen Norman Group.

This episode is 00:34:23 long.

This episode was published on Oct 24, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from NN/g UX Podcast when more episodes are available from the podcast feed.