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Mastering the Value Sale with Ian Campbell, Ep #427 artwork
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Mastering the Value Sale with Ian Campbell, Ep #427

Negotiations Ninja Podcast by Mark Raffan

Jan 22, 202426:14Business

Where does value fit in the sales funnel? How do you structure your value proposition? The value discussion is often the most difficult conversation for salespeople to have. They like to employ likability, authority, and...