8X Your Course Launches with 80/20 Storyteller Marketing - Nate Smith

Nate Smith went to college aspiring to be a jazz musician but got disillusioned with the reality of being an employee where you're hoping for people to hire you, without much control of your life; so he took upon the internet to make his products, had a somewhat unimpressive launch but kept growing his email list, then used storytelling techniques and a method for super refining the next product he was building and that made it a lot more successful, with people buying despite his not-so-great copywriting and landing pages. In this episode he talks about his methods of defining a product, how important is storytelling for a friendly launch, going beyond email marketing and actually getting people to ask when is your product coming and the three types of person that you have to cater for in your email campaigns. Like the show? Comments or questions, email Grant Listen to this episode to find out: How the best copywriting might not help you reach your audience The differences between having a traditional music career and an online one What's it like to be waiting to get hired on one career His mistakes on his first launch and what he learned from them The pre-sale product validation email that he used the fine-tune his product How a refined product pre-launch can help you overcome bad copy How being extra personal is important and not available to big corporations The ways a storytelling approach will make people yearn for your product The three types of people you have to cater for in your email marketing How well your audience's language works on your copy People on this episode: Grant Weherley Nate Smith Mentioned in this episode: GrowthLab MYE Episode with Scott Oldford Connect with Monetize Your Expertise Join the Monetize Your Expertise Facebook Page Follow the show on Twitter Got something to say? Let us know Send us an email Message us on Facebook Tweet the show Thanks for listening! Grant

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8X Your Course Launches with 80/20 Storyteller Marketing - Nate Smith is an episode from Monetize Your Expertise | Create Online Courses | Form Membership Communities | Build Profitable Info Products by Mariza Taillefer.

This episode is 36:01 long.

This episode was published on May 4, 2016.

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