Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado

Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of experience across mobile, PC, and console, Carlos shares his expertise on why the industry demands continuous adaptation, touching on new business models, emerging tech, and AI integration. This episode tackles the major challenges facing developers today, including the rise of web stores and the strategic use of live events, as well as how player motivations and audience understanding can lead to mobile success. Remember to

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Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado is an episode from Mobile GameDev Playbook by Liftoff.

This episode is 43:05 long.

This episode was published on Dec 16, 2025.

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