Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps

This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement across over 20 consumer app verticals. We've just launched a brand new listener survey, and your feedback is invaluable in helping us make The Mobile Games Playbook even better. We want to know what you enjoy, what you'd like to hear more of, and how we can continue to bring you the most insightful content. Head to the following link to share your thoughts and be entered into a draw to win a $150/£100/€130 Amazon voucher: Join Brendan Fraher, General Manager of Liftoff Intelligence, and Kalle Heikkinen, Chief Game Analyst, as they unpack how AppRefinery will revolutionise our understanding of what makes apps successful. Remember to

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Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps is an episode from Mobile GameDev Playbook by Liftoff.

This episode is 30:34 long.

This episode was published on Aug 14, 2025.

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