Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of ex...
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Mobile GameDev Playbook
Delving into the most exciting games and gaming trends, we find out which features are the secret sauce for developing the next big mobile game! With guest game makers every month joining Jo...
Episodes
20 of 66 episodesEpisode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding...
Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura
In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of th...
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery...
Episode 63: Award-winning insights - Our 2025 Mobile AppDev Awards winners
This episode of the Mobile Games Playbook is all about celebrating and breaking down the 2025 Mobile AppDev Awards winners, brought to you b...
Episode 62: Profit from Play - The top monetization trends in the Mobile Games market
This episode of the Mobile Games Playbook explores current monetization trends in mobile gaming and touches on subjects such as hybrid monet...
Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025
This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s ex...
Episode 60: Mobile Gaming in 2024 - Exploring the top trends that dominated the year
This episode of the Mobile Games Playbook dives into the mobile landscape of 2024 with GameRefinery’s experts, Erno Kiiski, Chief Game Analy...
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the M...
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA). UGC is a goldmine for mobile ga...
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game. This episode of the Mobile Ga...
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far. This episode of the Mobile Games...
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Join us as we explore the ever-evolving Japanese mobile market. In this episode, we set our sights on the lucrative world of Japanese mobile...
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secr...
Episode 53: Predicting the biggest mobile game trends in 2024
Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the m...
Episode 52: Exploring the top five trends that dominated 2023
Join us as we explore the latest trends, challenges, and innovations in mobile game design. As 2023 comes to a close, we’ll uncover the late...
Episode 51: How to navigate the evolving advertising and revenue landscape
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this epi...
Episode 50: The top three trends in the Chinese mobile game market in 2023
Welcome to the 50th episode of the Mobile Games Playbook podcast! We're thrilled to have reached this milestone; thank you to all the l...
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within th...
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the...