
Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of ex...
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Delving into the most exciting games and gaming trends, we find out which features are the secret sauce for developing the next big mobile game! With guest game makers every month joining Jo...

Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of ex...

Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding...

In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of th...

This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery...

This episode of the Mobile Games Playbook is all about celebrating and breaking down the 2025 Mobile AppDev Awards winners, brought to you b...

This episode of the Mobile Games Playbook explores current monetization trends in mobile gaming and touches on subjects such as hybrid monet...

This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s ex...

This episode of the Mobile Games Playbook dives into the mobile landscape of 2024 with GameRefinery’s experts, Erno Kiiski, Chief Game Analy...

Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the M...

In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA). UGC is a goldmine for mobile ga...

Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game. This episode of the Mobile Ga...

Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far. This episode of the Mobile Games...

Join us as we explore the ever-evolving Japanese mobile market. In this episode, we set our sights on the lucrative world of Japanese mobile...

Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secr...

Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the m...

Join us as we explore the latest trends, challenges, and innovations in mobile game design. As 2023 comes to a close, we’ll uncover the late...

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this epi...

Welcome to the 50th episode of the Mobile Games Playbook podcast! We're thrilled to have reached this milestone; thank you to all the l...

Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within th...

Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the...

This episode delves into the dynamic and diverse world of women in gaming. Karen Chen, Account Executive at Liftoff, and Paula Neves, Senior...

In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player enga...

Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff. Investin...

Is there room for others to succeed in a market dominated by so few companies? Join us as we explore the current state of the mobile shooter...

Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems? Join us as we explore the response fr...

What makes Marvel Snap such a hit? In this episode of the Mobile GameDev Playbook, we review Marvel Snaps’ success, key features, and the fi...

What trends and features to look forward to in 2023! In this episode of the Mobile GameDev Playbook, we’re joined by Wilhelm Voutilainen and...

Examining the merge genre and EverMerge. In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder...

What were the hottest mobile game design trends in 2022? In this episode, we look back at 2022 and reflect on the biggest trends that happen...

How can brands get their IPs into mobile games? In this episode, we discuss the complexities and processes of how brands and licenses can ge...

In this episode of the Mobile GameDev Playbook, we look at how monetization features have evolved from 2020 till now. Joining us from GameRe...

In this episode of the Mobile GameDev Playbook, Mike Taramykin, the founder of HypGames, and Chief Game Analyst Teemu Palomäki from GameRefi...

In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company, analysts Erno Kiiski and Sonja Skoglund, wh...

In this episode of the Mobile GameDev Playbook, Teis Mikkelsen, the founder of Multiscription, and senior market analyst Kalle Heikkinen fro...

In this episode of the Mobile GameDev Playbook, Bob Slinn, Head of Business Development at FunPlus, and game analyst Milka Paunonen from Gam...

In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company analysts Erno Kiiski and Kalle Heikkinen for...

In this episode of the Mobile Gamedev Playbook, Thi Detert, Senior Lead Game Designer at InnoGames, and Product Owner, Alison Simpson talk a...

In this special episode of the Mobile GameDev Playbook, our host Jon Jordan discusses the popular but controversial game Diablo Immortal wit...

In this episode of the Mobile Gamedev Playbook, Kirill Petruk, Lead Producer at Ten Square Games, talks about the development of Fishing Cla...

In this episode of the Mobile Gamedev Playbook, we’re looking at the tools available on the market to build a thriving free-to-play game eco...

In this episode of the Mobile Gamedev Playbook, Ariel Coppes, Lead Game Engineer at Ironhide Games, talks about the success of the Kingdom R...

In this episode of the Mobile Gamedev Playbook, host Jon Jordan and GameRefinery by Vungle analysts Erno Kiiski and Altti Fromholdt join Vic...

In this episode of the Mobile GameDev Playbook, we sit down with Finnish mobile game developer Nitro Games to discuss how to design, monetis...

In this episode of the Mobile GameDev Playbook, we look at what 2022 might have in store for the mobile game industry across the US, China a...

As we wrap up the end of the year, this episode of The Mobile Gamedev Playbook looks back at what 2021 brought to the mobile gaming industry...

In this episode of The Mobile Gamedev Playbook, we’re looking at diversity in the mobile games industry and how having a culturally and ethn...

In this episode, GameRefinery looks at the craziest events this year, from Genshin Impacts’ collab with KFC to Roblox Lil Nas X digital conc...

In this episode of The Mobile Gamedev Playbook, we're looking at the use of AI moderation in social gaming. GameRefinery analyst and po...

In this episode of The Mobile Gamedev Playbook, we’re exploring all things metaverse. The idea of the metaverse has caught on across the tec...

As we wrap up the first half of 2021, in this episode of The Mobile Gamedev Playbook, we have asked our analysts to spell out what have been...