Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1

I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation. Combined, these ladies manage about 100 shows and events annually. Today’s episode is the first of two episodes about medical trade shows. Last week we talked about industry trade shows. Today, we cover the 2022 trade show and event experience year to date and what we think will happen this fall. How have trade shows changed and what should you consider doing differently this fall to optimize them? Of course, we talk about alternatives to traditional trade show activity. This is a great conversation full of pointed advice. The second episode focuses on trade shows in 2023. Yes, it is August and 2023 will come sooner than you think. A quick bit of housekeeping. First, I have changed the podcast art. This is what you see when you go to the library of your podcast player of choice and look for the MDS podcast. I felt like the original art was dated and needed to be refreshed. So, don’t freak out when you don’t see the old art. Second, in the show notes you will see a link to a podcast survey. Please please take the survey. It will help me provide a better podcast for you. The most important questions are at the end of the survey. Thank you in advance!! Finally, I have accepted a sponsor for several episodes. So, you will hear a couple of ads in my voice during these episodes. They are short, to the point and of value for many listeners Now Go Win Your Week! Lauren Dustman LinkedIn Profile link Kimberly Stanséll LinkedIn Profile link Medical Device Success Podcast Survey link Promo code for free BIOMEDevice Boston Expo Pass – MDS22 BIOMEDevice Boston website link Ted Newill’s LinkedIn Profile link More Medical Device Success podcasts link Medical Device Success website link MedTech Leaders Community link Link to Ted’s contact page

You can listen to Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1 online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1 is an episode from Medical Device Success - Your Success is Our Mission! by Ted Newill.

This episode is 54:38 long.

This episode was published on Aug 28, 2022.

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