Radio and PodcastLive Radio & PodcastsOpening Radio and Podcast...
Radio and PodcastLive Radio & PodcastsFetching podcast shows and categories...
Radio and PodcastLive Radio & PodcastsFetching podcast episodes...
Strategies and tactics to help medical device professionals succeed in their work and careers.
100 episodes! Wow! Hard to believe. Over 64,000 cumulative downloads. Thank you for all your support. And…..you will have to keep listening...
Fact is, women have more challenges in pursuing their careers than men. In the show notes you will find a link to the McKinsey 2021 report o...
2023 is right around the corner. Let’s break that habit of last minute planning for shows and events. To help us start planning for 2023, La...
I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting,...
Have you ever heard of BIOMEDevice Boston or BIOMEDevice Silicone Valley? These are two of several MedTech Industry shows that are known as...
Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individual...
You can’t talk about Value Based Care without including CMS and the Center for Medicare in the conversation. In many of the past episodes on...
Great insights and advice on Corporate Accounts in MedTech. Multiple factors have impacted the relationships between MedTech companies and t...
How does MedTech be part of the Win, Win, Win with providers, payers and patients as hospital systems move toward Value Based Care models? T...
You would not want this to happen to your company. The motivation for this episode came to me as I read a post in a medically oriented priva...
Do you know what a CXO is? Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success? By the end of this po...
Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis. There is a lot of l...
In 2021, Episode 55 was the most downloaded podcast of the year. It was published July 18. Because podcast listeners tend to scroll only so...
What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this ep...
I will start with a Question - Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “...
Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical rec...
Then the FDA team had an “Aha!” moment! At first, the meeting didn’t start off that well. The FDA heard the term “artificial intelligence” a...
In 2016, Geoffrey Hinton, PhD, famous for his work on artificial neural networks said, “It is quite obvious that we should stop training rad...
Do you know two of the big successes in Ukrainian startups? They are nearly household words in North America. As the tragedy in Ukraine unfo...
“Healthcare is super broken pretty much wherever you are living right now. What would the world look like if it wasn’t?” Joseph is seeking o...
MedTech sales and sales processes have been dramatically reshaped by the pandemic. Many of these changes will be permanent. One such change...
Let me start out with a factoid. Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic revie...
What percentage of death due to cervical cancer are in 3rd and 2nd world countries? You will be shocked by the answer. It is inexcusable con...
Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? Do you know the 4 major methods of machine learni...
What can MedTech companies do to be constructive, profitable and value-added participants in the shift to Value-Based Care? The big companie...
Understanding this important subject is part of knowing your customer. Here is a factoid from today’s conversation, the sickest 5% of the US...
Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Let's cre...
“Employees at three out of every five companies rated their organization weak at execution…” This was one result of a Harvard assessment of...
“You told me the opposite of what I have been told by everyone else about how they would attack this market.” Said one CEO to Jim during an...
Only 23% of companies follow a formal strategic planning process. Companies with strategic plans are 12% more profitable. The big MedTech co...
Today’s guest is Patricia Zilliox, CEO of Eyevensys, a clinical stage biotechnology company based in Paris, France and Dallas, Texas. Patric...
Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a gr...
One of the most common pieces of advice I give to those asking for help on a variety of challenges is to “build a Success Model”. This advic...
“The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!” This is my favo...
“It is a big fallacy that your audience is rational” Our guest today is David Aaker, PhD, considered by some to be the Father of Modern Bran...
“More change in the last 18 months than in the past 30 years.” Over 30 years ago, Paula began her career in the medical device industry and...
This is a special episode. Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mai...
Understanding how the worldwide distribution ecosystem works is a must for any MedTech professional. This conversation with Daniel Cloutier...
Want your virtual prospecting to stand out? Bring your virtual presentations and messaging to life. This digital technology from VidiPlus wi...
In other words, a brand prescription for MedTech. Matthew has walked the walk. Or, maybe I should say conquered the mountain of marketing an...
This survey gives a unique look into the minds of these doctors and their practices. And, it has implications for MedTech sales and marketin...
Is sales an art or a science or a bit of both? And, how has the art and science changed in the past year? Some key trends in MedTech have ac...
“If you point me at a target, I’ll get there’’ says Jeff. That includes succeeding at his first job in the life sciences as CEO of the start...
You all know that data, properly configured can help your sales team. However, this data can be very expensive and may not be configured in...
First, we define Population Health. Then we talk about its influence on MedTech. In the USA, Population Health is NOT the same thing as Publ...
Do you know which digital platform is most effective in targeting physicians? Is it LinkedIn, Facebook, Instagram, Twitter or TikTok? In a f...
“Failure to plan for market access early is one of the key causes of company underperformance and failure”, according to April whose team at...
Where does the MedTech Sales process get in trouble? It is in the Presentation step of the process. On the surface the Presentation step sou...
THRIVE! As an orthopedic distributor in the midst of the pandemic what do you decide to do? Clay’s answer is THRIVE! That was Habakkuk's the...
Fight the Technology Adoption Life Cycle Curve and you will lose. It is science. Why do MedTech leaders and sales and marketing pros continu...