Ep. 113: How Voodoo is Disrupting the Gaming Industry

This week's guest is Alvaro Duarte, VP Casual Games at Voodoo. In this episode, Alvaro reveals Voodoo's business model, unique approach to game development, and the screening process for Voodoo's games. Voodoo has a unique approach to game development, releasing games that are in a "sooner state of product" and then iterating on them after they are live. The screening process for Voodoo's games is rigorous, and they look at gameplay, retention metrics, CPI, and ROAS targets, among other things.

You can listen to Ep. 113: How Voodoo is Disrupting the Gaming Industry online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 113: How Voodoo is Disrupting the Gaming Industry is an episode from Mastering Retention by Mike Moran.

This episode is 51:15 long.

This episode was published on May 4, 2023.

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