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We talk to top mobile game product and liveops folks about everything data, retention, engagement and monetization. We cover tops from automating liveops events to reducing employee burnout...
This episode is a deep dive into the user experience (UX) strategies that make Royal Match not just a game, but a phenomenon in the mobile g...
In this episode Tom Hammond and Neil Edwards dive into the intricacies of mobile game retention and monetization, using the popular game 'Ro...
In this episode of the Mastering Retention podcast, host Tom Hammond welcomes Thiago Leite, a seasoned professional from InnoGames, known fo...
Tom Hammond from UserWise hosts a discussion with Anton Gorodesky and Dmitriy Byshonkov, from MyGames. They chat about the challenges and nu...
The world of game design is a complex landscape, filled with challenges and opportunities. One of the key aspects that often gets overlooked...
Yael Yakomi, a mobile gaming expert, dives into the significance of personalization in mobile games. She emphasizes the enhanced gaming expe...
Joakim Hoglund, Head of Studio at Fun Rock, shares insights on designing games for a target audience and the importance of understanding use...
The Mastering Retention Podcast recently featured an episode discussing how Live Ops work in the context of Web 3 games. The guest speaker w...
Tom Hammond interviews Meric Atesalp, Senior Product Manager at Pixelberry. They discuss game evaluation, ways to evaluate new games, and ho...
In the latest episode of the Mastering Retention Podcast, Neb Mitrikeski, a veteran game designer and product manager, talks about his journ...
In the latest episode of the Mastering Retention Podcast, user experience expert Neil Edwards discusses the brilliant user experience design...
This week's guest is Alvaro Duarte, VP Casual Games at Voodoo. In this episode, Alvaro reveals Voodoo's business model, unique approach to g...
In this episode of the Mastering Retention Podcast, host Tom Hammond speaks with Antanina Livingston, a product manager and liveops extraord...
In this podcast, Tom Hammond, CEO at UserWise, and Sam Abbott, Head of Monetization at Rec Room, discuss how player segmentation can lead to...
In this episode of the Mastering Retention podcast, Dafna shares how LiveOps teams focus on events and promotions to engage players, drive r...
On today’s episode we're gonna talk about the great world of LiveOps. Join Oscar Clark as we dive into the three must-haves for games as ser...
On this week's episode of Mastering Retention, Tom is joined by Bakyt Aidaralieva (Head of Player Experience at Rovio) to discuss the many d...
Founders of game studios who have "been there and done that" share their top secrets and tricks on how to start your own game studio.
On this week's episode of Mastering Retention, Tom is joined by Jesse Kroon (Game Designer at Product Madness) and Stanislav Minasov (VP of...
Creating a game is only half the battle - getting others to download and share your game is vital to the long term success of your game and/...
The group discusses what a game economy is, and how it can be used to drive player engagement and content discovery in a game. They use a mi...
This week on Mastering Retention, Tom speaks with Erez Baron (CEO & Co-Founder at Muuula Games) in detail about all that went into launching...
You do not have to reinvent the wheel in order to create a beloved and successful game. Sometimes tweaking an existing formula or feature ca...
In-app purchases are the main way most games make their money, so getting players to not only continue playing your game, but continue purch...
This week on Mastering Retention, Tom is joined by former recruiter, Matt Hood (Game Lead at Carry1st) to talk about what tips and tricks he...
Whether you are promoting your game or advertising in your game, optimal ads and ad placement is key. This week on Mastering Retention, Tom...
This week’s installment of Mastering Retention is a special one, as Tom celebrates the 100th episode with the help of Yosi Tal (Senior Produ...
Almost everyone in the video game industry dreams of launching their own game studio, but not everyone realizes what all that encompasses. T...
As the video game industry continues to emphasize additional content and liveOps, it is time to stop thinking of video games as products and...
There has been lots of speculation that blockchain games are the future of gaming, but what does that future look like? And more specificall...
Pixion, a new video game company, is on a mission to build a new category of competitive games called Lunchtime ESports. The genre aims to a...
Creating a successful and beloved video game is a tall task. It is even more of a challenge to create a successful and beloved children's vi...
Most games require compelling live ops and multiple ways in which to make money - casino games are no different. This week on Mastering Rete...
A game is only successful if you attract users and continually provide them with reasons to keep playing. In order to keep your fanbase happ...
Creating and sustaining a great user experience is a surefire way to lengthen your game’s shelf life. There are many different ways to go ab...
Whether you are building a team from scratch or adding on to an existing team, having common goals and values can have a massive positive ef...
The role of a product manager can vary widely depending on what industry he/she is in, and even then, companies within the same industry oft...
There are many different ways to go about creating a video game, but two of the main methodologies are Lean and Agile. The lean methodology...
Thousands of games are made each year, and very few go on to have great success. Despite their success, these games are rarely sitting atop...
Creating a new video game is a long and strenuous process, but that process is nothing compared to launching your very own game studio. This...
Creating an awesome game is meaningless if it does not attract enough users. Acquiring new users can oftentimes require a bigger marketing b...
Online streaming has completely changed video games. Game designers and marketers alike have had to adapt to this tectonic shift in the vide...
Each user will engage differently with your game. How they play the game and/or how much they spend on the game will vary widely from player...
You are not supposed to judge a book - or a video game - by its cover, but that is easier said than done - especially when covers can be ver...
Web browser games are often an afterthought when thinking about the video game landscape, but with the internet being more accessible than e...
Today’s video game market is completely saturated with games seemingly offering the same experience. Ironing out and perfecting the small de...
Creating a video game from scratch requires a lot of manpower and specialized talent. Being able to work effectively and efficiently as a te...
When you think about video games, your first thought is likely not about the business and financial side of things, but the video game busin...
Staying ahead of the curve and budding trends is of paramount importance in the modern landscape of the video game industry. Smart companies...
What makes a game special is not the graphics, the gameplay, or the plot … it's the people that work tirelessly behind the scenes. Having th...