Ep. 118: Understanding Player Needs and Localization

Joakim Hoglund, Head of Studio at Fun Rock, shares insights on designing games for a target audience and the importance of understanding user needs. This episode doesn't disappoint. Tom and Joakim talk about: Designing games for a target audience and understanding player needs Challenges of creating games for a region you aren't familiar with Fun Rock's solution of hiring a team that understands the culture and audience Benefits and drawbacks of creating separate servers for different regions Role of player-driven decisions in game design Emphasis on the importance of localization and being immersed in the culture of the target audience when designing games

You can listen to Ep. 118: Understanding Player Needs and Localization online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 118: Understanding Player Needs and Localization is an episode from Mastering Retention by Mike Moran.

This episode is 31:31 long.

This episode was published on Jul 6, 2023.

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