Ep. 110: Running LiveOps Without Interfering with the Core Game

In this episode of the Mastering Retention podcast, Dafna shares how LiveOps teams focus on events and promotions to engage players, drive retention, and monetize games. Successful LiveOps events are those that balance the core gameplay loop of a game while introducing new features, challenges, and rewards to keep players interested. She also highlights the importance of understanding player behavior, segmentation, and time zones in planning LiveOps events, and the need to balance creativity with return on investment.

You can listen to Ep. 110: Running LiveOps Without Interfering with the Core Game online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 110: Running LiveOps Without Interfering with the Core Game is an episode from Mastering Retention by Mike Moran.

This episode is 45:55 long.

This episode was published on Mar 30, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Mastering Retention when more episodes are available from the podcast feed.