2026 Predictions: The Biggest Winners, Losers, and Surprises Ahead

Send me a message In this episode, I’m laying my cards on the table and sharing my predictions for 2026 . Who’s going to win. Who’s going to struggle. And which trends most agents are completely underestimating right now. This is not a hype episode. It’s a strategy episode. I break down what I believe is coming next in real estate, social media, brokerages, AI, marketing, and agent behavior, and more importantly, what you should actually do with that information . Inside this episode, we cover: A simple exercise to identify what actually drove your last 10 closings Why inconsistent business almost always comes from rented lead sources The platforms I believe will quietly gain momentum in 2026 The platforms most agents complain about but still rely on My prediction for total home sales in 2026 and why I’m optimistic A bold call on a major outside company acquiring a real estate brand Why brick-and-mortar franchise brokerages are under serious pressure The rise of AI-powered, cloud-based brokerages and why they’re pulling ahead The agents who will struggle most in 2026 and why it’s not the market’s fault Why shiny object chasers and wheel reinventors keep staying stuck The agents who will win by committing to one proven playbook How AI is about to replace massive parts of an agent’s daily workload The trends I’m watching closely in content, social, and lead generation Events, personalities, and platforms I believe will shape the year ahead I also share where I personally came up short, where I’m doubling down in 2026, and why YouTube is my biggest focus moving forward. If you’re serious about making 2026 your best year yet, this episode will help you decide what to lean into and what to finally stop doing. 🎯 Free Masterclass I’m hosting a free masterclass showing agents how to build a client-generating machine that produces five or more closings every month without buying leads. Register at ClientsFromSocial.com *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE : Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE : Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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2026 Predictions: The Biggest Winners, Losers, and Surprises Ahead is an episode from Massive Agent Podcast by Dustin Brohm.

This episode is 39:23 long.

This episode was published on Jan 1, 2026.

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