The 2 Biggest Mistakes Killing Your Social Media Content (And How to Fix Them)

Send me a message Your content doesn't suck. But you're making two massive mistakes that are killing your reach. I'm speaking on a panel today about the biggest social media mistakes agents make, and I've been thinking about what actually separates content that works from content that dies in the feed. After coaching hundreds of agents and reviewing thousands of posts, it comes down to two things. Mistake : You're only focused on education. If it's only educational but not interesting or entertaining, you're missing the mark. The bar has gotten so much higher on social over the last couple years. Educational content used to be enough. Not anymore. There's a ton of great educational content out there, but if it's boring, nobody watches. You need edutainment. Education plus entertainment. Education plus personality. I'm not saying you have to dance or do goofy skits if that's not your style. But it has to be entertaining. You've got to figure out a way within your personality to make it fun. Be yourself plus 20%. Add a little energy. Add voice inflection. Show some personality. Stop overthinking it. I'll give you real examples in this episode: The pothole with googly eyes that went viral The construction barrel "Utah State tree" post that got massive shares How to make educational content actually interesting Mistake : The beginning of your content sucks. What people see and hear in the first 1-3 seconds is everything. You could nail the delivery later, but if you don't grab their attention upfront, they're scrolling. I break down the 3-step hook formula: Powerful opinion or bold statement (never introduce yourself, never tell them the topic) Context sentence (credibility that tells them why they should listen) Raise the stakes (make them feel the cost of leaving before the payoff) Example: Instead of "Today I'm going to tell you about FHA loans," try "I can get you in this million dollar house for 35K." They're like "what? how?" Now they're hooked. Visuals matter just as much as what you say. Colorful backgrounds. Movement. Show them, don't just tell them. Screen record Google Maps. Pull images from Google. Use AI to create visuals if you need to. This takes practice. Your next piece of content will be better because *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE : Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE : Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

You can listen to The 2 Biggest Mistakes Killing Your Social Media Content (And How to Fix Them) online on Radio and Podcast. Open the player on this page to stream the available audio.

The 2 Biggest Mistakes Killing Your Social Media Content (And How to Fix Them) is an episode from Massive Agent Podcast by Dustin Brohm.

This episode is 18:53 long.

This episode was published on Mar 12, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Massive Agent Podcast when more episodes are available from the podcast feed.