The marketing workflow that will disappear completely over the next 3 years
Aug 8, 2026 - 00:04:11
Radio and PodcastLive Radio & PodcastsBusiness
The biggest misconception marketers still have about CTV
Most marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of programmatic, CTV, and digital media experience to make the case for CTV's performan...
About This Episode
The biggest misconception marketers still have about CTV is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Most marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-...
Podcast
This episode belongs to MarTech Podcast // Marketing + Technology = Business Growth.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Jul 22, 2026, 00:02:29 long, audio available.
Related Episodes
Continue listening to more episodes from MarTech Podcast // Marketing + Technology = Business Growth.
What parenting can teach you about leading marketing teams
Aug 7, 2026 - 00:04:36
The mistake almost every conference speaker makes
Aug 6, 2026 - 00:03:55
Let AI agents use your platform or force marketers into your UI?
Aug 5, 2026 - 00:06:45
One AI tool every marketer should be experimenting with right now
Aug 4, 2026 - 00:04:10
How to launch AI-Native Marketing Campaigns
Aug 3, 2026 - 00:44:26
Will CTV merge fully with digital advertising?
Jul 25, 2026 - 00:03:21
How to move marketing budget into CTV
Jul 24, 2026 - 00:03:24