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How CTV Became Performance Marketing’s Next Channel
Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains wh...
About This Episode
How CTV Became Performance Marketing’s Next Channel is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Connected TV is shifting from a brand awareness play to a performance channel. Alison C...
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This episode belongs to MarTech Podcast // Marketing + Technology = Business Growth.
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Episode Details
Published Jul 20, 2026, 00:29:10 long, audio available.
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