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Have You Read What Your AI Is Sending? artwork
Business

Have You Read What Your AI Is Sending?

MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything

Sep 14, 202600:53:17Business

AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pipeline. She breaks down multi-touch attribution ac...