245: One Email Uncovered $1M in Hidden Wins

We sent one email to our alumni students. No pitch, no offer, just one question: "What's been happening? Give us an update." What came back blew us away. This year marks the 10-year anniversary of our signature course (originally called Tribe, now The Membership Experience). Tens of thousands of students have gone through the program, and we realized we had no idea what most of them were up to. So we sent a simple check-in email. The replies started pouring in. Jamie had built 600 members at $30 a month. Cindy hit a million dollars in revenue. Julie was running 10 different memberships. Shannon had built eight memberships serving thousands of elementary school teachers. All of this was happening in silence, and we had no clue until we asked. In this episode, I break down the three lessons (plus a bonus) from that experience, and I give you a challenge to try this week. In this episode, you'll learn: • Why your past customers are your most underused asset (and how one email can change that) • How to build a system for collecting stories, from the $18,000/month wins to the 250-member wins • Why products with customer stories have a 270% higher purchase likelihood • The bonus lesson: why sharing your progress back to mentors and creators matters more than you think 📥 RESOURCE: Grab the resources from this episode at 🎟️ FREE EVENT: Join me at the Audience to Income Summit. Register free at CONNECT WITH STU: • Website: • Book "Predictable Profits": • Instagram: • Podcast: • Membership.io:

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245: One Email Uncovered $1M in Hidden Wins is an episode from Marketing Your Business | Marketing strategies for growing your business and generating more recurring revenue by Stu McLaren.

This episode is 14:32 long.

This episode was published on Apr 8, 2026.

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