252: The Launch Move That Added $100K After The Cart Closed

The playbook said our launch was done. We'd sent the emails. Hit the reminders. Ran the countdown. Most teams would have let the sequence ride out. We did something different. We opened a Zoom room for three hours with no slides, no script, and no pitch. Just over 100 people showed up. 30 sales came in. Over $100,000 in revenue. And most of those buyers? People we had never seen engage the whole launch. In this solo episode, Stu walks through the two moves his team made in the "in-between days" of a recent summit launch that completely changed how he thinks about the end of a campaign. You'll hear why the Rule of 7 has quietly become the Rule of 8-to-13, why confidence in your offer is the thing people can actually feel, and the one question that surfaces the highest-converting move you're probably not making. In this episode, you'll learn: Why buyers are taking longer to decide and what the new touchpoint research says How to sell without selling (and the one condition that makes it work) The simple question to ask your team before every launch ends RESOURCE: Grab the resources from this episode at CONNECT WITH STU: Website: Book "Predictable Profits": Instagram: Podcast: Membership.io:

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252: The Launch Move That Added $100K After The Cart Closed is an episode from Marketing Your Business | Marketing strategies for growing your business and generating more recurring revenue by Stu McLaren.

This episode is 11:13 long.

This episode was published on Apr 24, 2026.

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