276: Make Price Resistance Disappear With One Story
You know that moment. You share your price, and right away you can feel it: the resistance. The pushback. The pause before someone says they...
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Marketing Your Business | Marketing strategies for growing your business and generating more recurring revenue
Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales an...
Marketing Your Business | Marketing strategies for growing your business and generating more recurring revenue Podcast Guide
Listen to Marketing Your Business | Marketing strategies for growing your business and generating more recurring revenue, a Business podcast by Stu McLaren. Stream 277 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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275: The Messaging Change That Took Her From 2K to 400K Followers - Lisa K
Lisa K spent eight years stuck at about 2,000 followers. Then she changed her messaging and her content, and in twelve months went from 2,00...
274: Make AI Sound Like You in 20 Minutes (It's Free)
A friend of Stu's, Ryan Levesque (New York Times bestselling author), was publicly accused of using AI to write his newsletter. The evidence...
273: She Had a 35% Show-Up Rate. One Change Fixed It
Your campaign isn't broken. There's just one spot quietly leaking your results. After 24 years of building and fixing campaigns, here's what...
272: From Bankruptcy to $1 Million With Her Piggy Bank Method - Lou Clarke
Lou Clarke's biggest client fired her when they found out she was pregnant with her third child, dropping her household from $5,000 to $1,00...
271: The Shortcut to Customers Nobody Talks About
What if the fastest way to grow your audience isn't building one at all — but partnering with someone who already has the exact customers yo...
270: How To Find the One Story That Sells Your Offer
Russell Brunson stood up at a charity mastermind in Nashville — $5,000 a seat, 100% to charity, 30 people in the room — and he never pitched...
269: Why He Sells His Most Expensive Program First (Not Last) - Victor Damasio
Victor Damásio left law in Brazil, built a beloved marketing community, then flipped his entire value ladder and went from 20K to 200K a mon...
268: 3 Skills That Separate Great Communicators From the Rest
Most communicators think they need to be better speakers. They don't. They need to practice three skills that almost nobody ever talks about...
267: Courses As We Know Them Are Over (Here's What Replaces Them) - Michelle Falzon
Michelle Falzon has been building courses and online programs since 1999, and she says the old model is finished: it's not changing, it's ch...
266: He Saw 15,000 Leads a Week. So He Tore Everything Down - Ricardo Teixeira
Ricardo Teixeira ran 5 to 6 launches a year in Portugal (about 45 days each), then tore the whole model down and went evergreen. The surpris...
265: If You Hate Selling, Let Your Clients Do It For You
Most people don't love selling. You avoid talking about your offer because you don't want to come across as that pushy, cheesy salesperson....
264: Four Small Experiments That Made Our Funnel Profitable
Do you ever feel like you're getting punched in the gut when you look at how much you're spending on ads? Same here. And those costs just ke...
263: She Closes 44% of Her Webinars Here's the System - Emelie Bernborg
Emelie Bernborg closes 44% of her live webinars and her lowest show-up rate is 60-plus percent. Both numbers are unicorn territory. In this...
262: She Built a 7,000-Member Empire by Throwing Rocks at Her Enemies - Ashley Alderson
Ashley Alderson spent 14 years building The Boutique Hub into a 7,000-plus member empire by doing something almost no one else does in the m...
261: The 3 Reasons Your Audience Isn't Growing
You've built something great. World-class quality, loyal customers, and yet you're roughly the same size you were last year. If that's you,...
260: The Audience You Don't Actually Own
You wake up tomorrow, grab your phone, and your Instagram account is locked. Or the app is down. Or the algorithm just decided to stop showi...
259: She Got 1,400 Members in 5 Days (43% Conversion Playbook) - Sarah Williams
Sarah Williams went from running a brick-and-mortar gift shop to 80% recurring revenue, then invented a 5-day launch model that converted at...
258: 3 Lessons That Flipped How I Think About Content
You're posting consistently, but the followers aren't coming. You're running webinars, but barely anyone shows up. Or you're creating lead m...
257: He Sells $5K Programs Without a Sales Page (16-Year Playbook) - Olivier Roland
Olivier Roland has been selling online for 16 years. After two years of declining launches, he flipped his model and beat his previous launc...