241: He Posted a Toilet Video and Now Gets Millions of Views on SEO

Matt Diamante's first video was him sitting on a toilet. Three years later, he has a 19-person SEO agency - all from content that makes the "driest topic in marketing" go viral. Matt runs an SEO agency that went from 3 to 19 employees in 3 years - all thanks to social media content. In this conversation, Matt reveals: • Why his first video was him sitting on a toilet (and what happened after) • The "visual hook" strategy that stops the scroll • Why he "tricks" people into learning about SEO • The truth about AI content: "Google doesn't care who wrote it" • How he got 300 people to pay him before he built anything • The founding member launch that changed everything 📚 FREE RESOURCE: Get Matt's Visual Hook Framework + AI Content Strategy Guide → CONNECT WITH MATT: • Instagram: • Website: • Get Matt's SEO Book, Get Found, here: CONNECT WITH STU: • Website: • Book "Predictable Profits": • Instagram: • Podcast: • Membership.io:

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241: He Posted a Toilet Video and Now Gets Millions of Views on SEO is an episode from Marketing Your Business | Marketing strategies for growing your business and generating more recurring revenue by Stu McLaren.

This episode is 47:06 long.

This episode was published on Mar 30, 2026.

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