Inside British Heart Foundation's record-breaking year

In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty , Sadler shares how the charity pulled off its biggest fundraising year to date and how she's built the team for growth. The British Heart Foundation's most recent financial results showed the charity generated £108.4m from legacies, while its other fundraising efforts raised £58.2m, a 22% increase on the previous year. Current president of Women in Advertising Communications Leadership (WACL), Sadler also shares her priorities for the year and how the industry can do better on equality. Extra reading: WACL 50% CEO Playbook British Heart Foundation's 2024/25 financial results Hosted on Acast. See acast.com/privacy for more information.

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Inside British Heart Foundation's record-breaking year is an episode from Marketing Week by Marketing Week.

This episode is 30:10 long.

This episode was published on Dec 10, 2025.

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