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Inside Diageo's World Cup marketing playbook
With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward. Diageo is one such brand. As FIFA's official spirits partner fo...
About This Episode
Inside Diageo's World Cup marketing playbook is an episode from Marketing Week by Marketing Week. With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their busin...
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This episode belongs to Marketing Week.
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Episode Details
Published Jun 9, 2026, 28:33 long, audio available.
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