How are brand-influencer relationships evolving?

As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid. In this edition of the podcast, we delve into topics around creator gifting, education and creativity covered in the recent edition of our Influencers Explored series. Host Amrit Virdi, reporter at Marketing Week, is joined by Ross Farquhar, CMO at Little Moons, and Cerys Gardiner, marketing manager at Medichecks and a freelance content creator. We discuss how the influencer strategy of both brands has evolved, covering everything from creator selection and briefing, to measuring effectiveness and where they see the industry heading. How both brands fully onboard influencers to work within regulations and what makes a good brand-creator relationship is also discussed, with Gardiner offering the influencer view as a content creator herself. Hosted on Acast. See acast.com/privacy for more information.

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How are brand-influencer relationships evolving? is an episode from Marketing Week by Marketing Week.

This episode is 28:05 long.

This episode was published on Apr 7, 2026.

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