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Burger King’s ‘labour of love’ to revitalise the Whopper

Marketing Week by Marketing Week

Jan 13, 202644:45Business

Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King. In this latest episode, Charlotte Rogers, deputy managing editor and head of...

About This Episode

Burger King’s ‘labour of love’ to revitalise the Whopper is an episode from Marketing Week by Marketing Week. Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to...

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Published Jan 13, 2026, 44:45 long, audio available.

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What is Burger King’s ‘labour of love’ to revitalise the Whopper about?

Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King. In this latest episode, Charlotte Rogers, deputy managing editor and head of insight, chats to Burger King UK CMO Katie Evans and BBH London deputy chief strategy officer, Saskia Jones, about their journey from a decade of “Whopper silence” to winning the coveted Grand Prix and Long-Term Brand Building prizes at the 2025 Marketing Week Awards. Hosted on Acast. See acast.com/privacy for more information.

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Burger King’s ‘labour of love’ to revitalise the Whopper is an episode from Marketing Week by Marketing Week.

How long is this episode?

This episode is 44:45 long.

When was this episode published?

This episode was published on Jan 13, 2026.

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Where can I listen to Burger King’s ‘labour of love’ to revitalise the Whopper?

You can listen to Burger King’s ‘labour of love’ to revitalise the Whopper on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Burger King’s ‘labour of love’ to revitalise the Whopper is from Marketing Week by Marketing Week.

What are the episode details?

Published Jan 13, 2026 and 44:45 long