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Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King. In this latest episode, Charlotte Rogers, deputy managing editor and head of...
Burger King’s ‘labour of love’ to revitalise the Whopper is an episode from Marketing Week by Marketing Week. Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to...
This episode belongs to Marketing Week.
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Published Jan 13, 2026, 44:45 long, audio available.