The Cybersecurity CMO Making Headlines & Dominating B2B Attention

Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often. In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.” Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won’t age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute. Key Moments: 00:00: Brand > Features: Cold Open 02:09: Rebrand to Stand Out (Not Blend In) 03:53: Trade Show Strategy + Monster Jam Booth 07:31: World-Building for B2B Brands 10:02: Episodic LinkedIn: Meet “Intern Trevor” 13:18: Do Bold Stunts Actually Drive Revenue? 20:16: Brand x Product x Sales: Tight Alignment 30:04: Polarizing on Purpose: Handling the Haters 34:30: Collabs, Culture & Consistency (Beyond F1) 38:52: AI for Ideas, Humans for Taste 45:00: Hiring Creatives + Technical PMM Muscle 48:03 Lightning Round (Super Bowl Ads, Hot Takes & More) ---- Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The Cybersecurity CMO Making Headlines & Dominating B2B Attention is an episode from Marketing Trends by Mission.

This episode is 00:56:12 long.

This episode was published on Sep 17, 2025.

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