Scaling Past $20M (Spotlight): When to Move Upmarket

Every startup hits the same ceiling: your founder customers love you, but they won't get you to $200M. So how do you move upmarket to enterprise without losing the community that built you? Harmony Anderson, VP of Growth & Marketing at Superhuman, gets into the real mechanics of it: The 70/30 resource split between enterprise and community Why she's hiring a "startup evangelist" to hold down their founder base Why they didn't need a rebrand to start winning enterprise deals What she learned studying how Canva pulled off the same shift Plus, Harmony's vision for where AI-native productivity is actually headed and why the line between your personal and professional tools is about to disappear. If you enjoyed this clip, be sure to check out the full episode on Marketing Trends: The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast) ---- Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can listen to Scaling Past $20M (Spotlight): When to Move Upmarket online on Radio and Podcast. Open the player on this page to stream the available audio.

Scaling Past $20M (Spotlight): When to Move Upmarket is an episode from Marketing Trends by Mission.

This episode is 00:14:57 long.

This episode was published on Mar 4, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Marketing Trends when more episodes are available from the podcast feed.