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Twilio's CMO Scrapped His 2026 Plan in One Month
What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chr...
About This Episode
Twilio's CMO Scrapped His 2026 Plan in One Month is an episode from Marketing Trends by Mission. What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month...
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Published Apr 15, 2026, 00:52:22 long, audio available.
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