Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Louder Than Words | Creative Talks with John Bonini by Louder Than Words

Jul 21, 201741:24Business

Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can tra...

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