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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation artwork
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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Louder Than Words | Creative Talks with John Bonini by Louder Than Words

Jul 21, 201741:24Business

Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can tra...

About This Episode

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation is an episode from Louder Than Words | Creative Talks with John Bonini by Louder Than Words. Airbnb runs about 700 experiments in a given week. Here, I chat with data s...

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Episode Details

Published Jul 21, 2017, 41:24 long, audio available.