#51 Words in Progress with Natalie Marcotullio, Part 2 Making Content Bigger Than What You Sell

In this episode, I sit down with Natalie Marcotullio to talk about the thinking behind Navattic’s Buyer First report—and why content only started working when they made it bigger than the product . We get into: How to create content that people care about before they’re in a buying cycle The evolution of the Buyer First report (and why it’s still ungated) Why tying your brand to a bigger idea builds long-term trust The difference between capturing demand and creating it If you’ve ever felt like your content is stuck in sales-support mode, this one’s for you. Here's the link to the full 2025 B2B Buyer First Report:

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#51 Words in Progress with Natalie Marcotullio, Part 2 Making Content Bigger Than What You Sell is an episode from Louder Than Words | Creative Talks with John Bonini by Louder Than Words.

This episode is 41:59 long.

This episode was published on May 14, 2025.

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