#50 Words in Progress with Natalie Marcotullio, Part 1 Building Navattic's Content Brand

In the debut episode of Words in Progress , a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and her team transformed a vague idea— buyer first —into a tangible, ownable editorial narrative and content framework. They walk through the evolution of Navattic's flagship report, how it moved from a simple data dump to a narrative-driven asset, and how that narrative now ties together all of their content efforts—from blog posts and webinars to LinkedIn and beyond. This conversation is a behind-the-scenes look at how content brands are built in progress —not just in hindsight.

You can listen to #50 Words in Progress with Natalie Marcotullio, Part 1 Building Navattic's Content Brand online on Radio and Podcast. Open the player on this page to stream the available audio.

#50 Words in Progress with Natalie Marcotullio, Part 1 Building Navattic's Content Brand is an episode from Louder Than Words | Creative Talks with John Bonini by Louder Than Words.

This episode is 24:17 long.

This episode was published on Apr 21, 2025.

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