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Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792) artwork
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Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792)

Let's Talk Loyalty by Paula Thomas

Jul 28, 202645:07Business

In this Best of the Back Catalogue episode of Let's Talk Loyalty , we revisit a conversation with BP, one of the world's largest fuel retailers. Olivier Martinet , who led BP 's loyalty initiatives for more than 26+years...

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Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792) is an episode from Let's Talk Loyalty by Paula Thomas. In this Best of the Back Catalogue episode of Let's Talk Loyalty , we revisit a conversation with BP, one of...

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Episode Details

Published Jul 28, 2026, 45:07 long, audio available.

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